A commercials film director with experience on both sides of the fence;

I started as an in-house creative for one of the largest supermarket brands in the UK, followed by 6 years in advertising as a creative strategist before turning to filmmaking and launching a production company in 2019 (hell bent on becoming a commerical film director).

After 5 years of building that business, winning multiple awards, hiring 8 staff and opening a 4,000sqft studio, I decided to sell my half of the company and exit in December 2024.

I'm now freelance and focus fully on writing & directing commercial films for TV, social and OOH campaigns - plus some sexy, scroll-stopping content shoots.

It's a given that I know my lenses and can tell a good story - but couple that with my unique blend of advertising, commercial and business acumen, and you've got an adaptable director that can support production companies and agencies with budgets of all sizes.

Lifestyle / Food / Sports

Representation

I love collaborating with other creatives, visionaries and strategic minds, and so I operate in a freelance capacity; allowing me to work with many brilliant production companies and agency teams. I'm bookable directly or via my agents:

NM Productions

London, UK.

NM is a global production company with offices in London, Leeds, L.A., New York and Madrid. They cover full-scale end to end production, mobilising event crews for content capture or simply scouting for the perfect location. Clients include: Apple, Under Armour, Range Rover, Tag Heuer, Publicis and Leo Burnett.

Director's Rep: Anissa Payne

CONNECT:

Chief.

Manchester, UK.

Chief, established in 2002, is headquartered at MediaCityUK in Manchester and has offices in Leeds, London, Sydney and Cape Town. They offers agencies and brands a bespoke production solution ranging from award winning creative services to best-in-class production facilities, including a combined 10K square foot on-site studio and in-house post production suites.

Director's Rep: Colin Offland

CONNECT:

Greenroom Content

Edinburgh, UK.

Greenroom Films are an award-winning TV Commercial & Content Production Company based in the UK. They offer the full production service and director roster for both film and content; which I am currently a part of.

Director's Rep: Lucy Ball

CONNECT:

Spandy

Riyadh, Saudi Arabia.

Spandy, part of the Gen Plus Group, is a unique talent roster that represents Directors across the Middle East. I'm currently signed to Spandy exclusively for any work across the Middle East & North Africa regions (MENA).

Director's Rep: Jo Lurie

CONNECT:

Brands

I've worked with brands including:

Subaru, Deliveroo, Manchester City, BBC Food, Coors, Life Fitness, JD Sports, Mr Kipling, Mind, Hyundai, Oxo, Myprotein, Knorr, Wolverhampton Wanderers FC, Pets at Home and Jet2.

Agencies

I've played nicely with agencies including:

Jaywing, JWT, Raptor London, Cheethambell, TBWA, OMNE, Creative Spark, THG Studios, Makalu, and WRG.

Locations

I've had the pleasure of shooting overseas in:

Ireland, Italy, France, Germany, Austria, Norway, and Sweden.